WELCOME TO

THE 1% CLUB EUROPE

An exclusive high-performance community for entrepreneurs who refuse to choose between success, family, and being fit. The only place where business owners get in peak shape physically and mentally, build elite business connections in-person and online, and surround themselves with winners.

DOMINATE IN BUSINESS | THRIVE IN LIFE

If you run a successful business and have a family, these two hidden gaps are costing you energy, focus, and long-term success:

YOUR BUSINESS LIFESTYLE

Your business is thriving—but juggling work, family, and staying in peak shape feels nearly impossible.

You wake up tired. Workouts get pushed aside. The mirror doesn’t reflect the person you want to be.

Deep down, you know you’re not setting the right example for your family and you're leaving a lot of potential on the table.
You keep waiting for the perfect time to change… but that time never comes.

YOUR NETWORK

You don’t have a circle of like-minded entrepreneurs pushing you to stay sharp.

People who raise your standards, hold you accountable and genuinely want to see you win in business and life.

Most business groups are all talk and no action. Fitness communities don’t get the pressure of being a founder. You’re surrounded by people who think being out of shape is normal, people who accept average.

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OUTPERFORM

Your body is your greatest asset. It’s the vehicle that drives your business, fuels your family life, and determines how well you can play the game. It’s time to treat it with the same intention and expertise you give your business.

Install the 3-Hour Hybrid Training System and follow results-driven plans built specifically for entrepreneurs with limited time and high standards. Burn fat, build muscle, and boost your energy with just 3 focused hours per week.

Beginner or advanced, home or gym, fit or out of shape - we meet you where you are and get you ready for your first (or next) race.

OUTNETWORK

We don’t just connect online - we train, grow and race together. That's the secret sauce, the most unique aspect of the 1% Club. You might be training alone — in your garage, your gym, your city — but inside the 1% Club, you never train alone. Different countries. Same standards. High accountability.

Then race day comes. The men you’ve been training alongside online? They’re suddenly standing next to you.

When you’re grinding through the last mile, and someone from the club is right there with you—that’s a connection you can’t find in any boardroom or Zoom call.

OUTLAST

Fast forward one year from now - having a lean, strong and healthy body is just your standard. You're a great example to your kids and a confident leader. You've built key business connections from the 1% Club - the people who've kept you accountable online and then participated in races with you.

This isn’t a phase. This is your new normal. Looking, feeling, and performing at your best is the standard inside the community. Your energy, confidence, and success ripple into every part of your life.

This is identity-level transformation and the key to long-term success.

 

 

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Ray
Ray turned a lifetime of struggle in less than two years of focus and lost 30kg of fat while building multiple businesses and flying 2-4x a month.
Tomek
Tomek reversed his pre-diabetes and saved his marriage by prioritising his physical and mental wellbeing. He lost 18kg of belly fat, improved his work-life balance and transformed inside out, all while running a construction company in London and caring for three kids.
Darren
Darren went from 'I know what to do, how to train and what to eat, I just need to do it' to actually doing it consistently. The difference maker? Accountability and system that utilises his business schedule, instead of making him more overwhelmed. He feels better in his 40's than he felt in his 20's, setting great example for his two kids.

THE 3 COMMANDMENTS

 
The 1% Club isn’t for everyone. This is an exclusive, application-only movement. Once you’re in, there’s no hiding.
To keep the standards high and the mission clear, every member must commit to our three non-negotiables:

#1

TRAIN AT LEAST 3 HOURS WEEKLY

If you want to join, this is non-negotiable. Some say they don’t have time for this. But the truth? You don’t have time not to.

We all have businesses. We all have families. Just 3 hours a week will unlock 20-30 hours of peak performance. More energy. Sharper decisions. A better physique. And most importantly, a stronger example for your kids.

The real question isn’t, “Can I make time for this?” It’s: “Can I afford not to?” That's the language we speak inside the club. Now it's your time to do it.

#2

PARTICIPATE IN 1 RACE PER YEAR

This is what makes the 1% Club different. This is where real accountability, results, and transformation happen - when you step out of your comfort zone.

Think of this as networking on steroids - a level of relationship-building 10x stronger than traditional business events. Three years from now you'll look back and realise: your most valuable business connections came from this club.

Races also give your training purpose.
A clear goal. A powerful “why.” We’ll help you pick a race that matches your fitness level and location. You won’t do it alone.

#3

BE AN ACTIVE MEMBER

This isn’t a place for self-promotion or sales pitches -you’ll be removed instantly. There are plenty of free or cheap communities out there to do that.

That’s the problem. No standards. No accountability. No real results. That's why we've built the Club. We play the long game. We focus on building strong, meaningful relationships. We handpick every member to protect the culture, ensure ROI, and guarantee you're surrounded by the right people.

If you’ve ever been in a room where everyone is serious about winning, you know how much it raises your standards.

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The pattern is clear:

→When you're in peak shape, your business thrives.
→When you have more energy, your family gets the best version of you.
→When you surround yourself with people who push limits, you start pushing yours, too.
 

Change doesn’t take years. It starts the moment you decide to flip the switch.

You’re one click away from surrounding yourself with winners and getting results like this:

The most common limiting beliefs holding people from applying:

 

'I’m too busy. Can’t commit to something like this right now.'

The highest performers don’t ‘make time’ - they design systems that free up more time, focus, and energy so they can execute at their best. Inside the 1% Club, you’ll install the exact system that top entrepreneurs use to unlock 10-30 extra high-output hours per week while others burn out. If you’re serious about winning, you commit when you’re busiest. Then it'll last for the rest of your life.

“I don’t like in-person events. I don’t want to do races.”

The 1% Club isn’t about ‘races’. It’s about putting yourself out of your comfort zone, in high-performance environments where you connect with people who think bigger. Think of this as networking on steroids - a level of relationship-building 10x stronger than traditional business events.
You’ll look back in 5 years and realize your most valuable business connections came from this club.

'I’m Not in Great Shape—What If I Can’t Keep Up?'

The fact that you’re asking that tells me you belong here. This club isn’t about ‘being in shape’—it’s about having a 1% mentality and being committed to levelling up. Some members couldn’t run a mile when they joined. Now? They’re outperforming people who trained alone for years. The difference isn’t how fit you are—it’s who you’re surrounded by."

“This is just another (dead) community I'm a part of.”

That’s exactly why I built this. I’ve been in too many ‘entrepreneur groups’ that end up filled with low-energy, unengaged people who add no value. The 1% Club is not open to the public. It’s application-only, and every member is handpicked - serious entrepreneurs and high-performers who are actively raising their standards. This is not about how much money you make. This is about you wanting to raise your standards, become a part of the movement, achieve peak physical and mental shape and build connections with other elite people like you.

'Real bonding happens in person, no with an online community'

“100%. That’s why we don’t just ‘meet up’—we compete together. There’s a massive difference between shaking hands at a conference and pushing through a race side by side. The bond you build when you and another entrepreneur are grinding through the last mile? That’s something no boardroom or Zoom call can create.

“I'm too unfit to do fitness events”

We all started there. The 1% Club is built to match your current fitness levels and  gradually get you from unfit, through fit to the 1% high-performers. We have training plans and races you can do without any fitness or experience, and we also have training plans and races for people in peak shape. In the end - this is about locking yourself. Commit to become the best version of you first, then we'll figure out the process, not the other way round.

“I can get this kind of support for free or cheaper elsewhere.”

You can find free advice and cheap communities everywhere - but that’s the problem. They attract low-level commitment and zero accountability. The 1% Club isn’t about ‘tips’. It’s about real execution, real networking, and real transformation - there is nowhere to hide. You're in, and you're experiencing real growth, or you're out. If you want to surround yourself with people who make you better every day, you don’t settle for ‘free’—you invest in your environment.

“I’m already disciplined and I train. I don’t need this.”

The people inside the 1% Club are also in peak shape, or they're working on it. That’s exactly why they’re here. Top founders and CEOs don’t stay at the top alone. They plug into elite environments where they’re constantly sharpened, pushed, and connected to other serious players.
The difference between ‘already disciplined’ and top 1% execution is your environment. 

“What’s the ROI? I don't see how this can help my business”

Top CEOs and high-performers know this: your biggest business advantage is how well YOU operate. When your energy, decision-making, and execution are dialed in, you close better deals, build stronger teams, and grow faster. The 1% Club isn’t an expense - it’s an investment in your biggest growth multiplier: YOU. The ROI? More focus + more energy X more elite relationships =  dominate in business and thrive in life.

"I already have a personal trainer, I'm fine."

A personal trainer is great for workouts, but what happens after the session? The 1% Club isn’t just training—it’s an ecosystem of high achievers who push each other 24/7. I did over 4000 PT sessions between 2016-2021. While a trainer can help you in the gym, they won’t challenge your standards, connect you with high-level entrepreneurs, or hold you accountable for showing up at races that force you to level up. This isn’t just about working out—it’s about building an identity of someone who performs at their best, everywhere, all the time.

 

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Clients testimonials

Bart

Bart Van Grinsven

Founder, Coach, Public Speaker

Bart Van Grinsven

Adrian continuously adapts the schedule when the possibilities are restricted due to travelling. He offers no-bullshit advice and always keeps an eye on your goals and your progress. So, if you find it hard to do this by yourself and you want top-notch personal support, this is your chance. It might just change your world.

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Ian

Ian Tonge

CEO Irt Media Group

I highly recommend Adrian for his exceptional fitness coaching. As a busy professional, I struggled to maintain consistency in my workouts and nutrition. Adrian quickly understood my challenges and created a personalised program that fits seamlessly into my schedule. His unique system helped me break the cycle of inconsistency, making fitness sustainable and achievable. If you're an entrepreneur looking to stay fit without the overwhelm, Adrian is the coach you need! Thanks Adrian!

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James

James Wyatt

Business, Property & Mindset Coach, PIN Hall Of Fame

I would highly recommend Adrian as a fitness and life coach, he has found is unique ability and is helping others to be the best version of themselves through fitness which inevitably affects business. He is astonishing good at helping you get into shape in an affective and measurable way.

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Ben Gioia

CEO, 4x bestselling author, podcast host

Adrian is an amazing coach and human. it's been an absolute pleasure to be part of his program. For as much as I dislike exercise, I am diligently training multiple times a week. I have already shifted my habits around eating. I have more energy and feel better about life overall. He continues to make the training perfect for me and aligned with my goals and needs. I have turned a corner in terms of my relationship to food and my body

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Chris

Chris Adeola

Travel Entrepreneur & Consultant

I’ve spent tens of thousands on business mentors and courses but this gave me the biggest ROI

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Wojciech Kolodziejczak

Public Speaker, CEO, Life Networker

His system is a game-changing solution that has helped me lose weight and improved my overall health. I've broken my PBs for 1km and 5km runs, feeling stronger and more energized than ever. His approach to nutrition isn't about restrictive diets but about a sustainable, healthy lifestyle that fits seamlessly into my daily routine.

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Jacek Zawieracz

Driving Business Expansion | Innovator & Mentor

Adrian is an outstanding coach who knows how to push you to your limits while keeping training both effective and enjoyable. As we prepare for the Spartan Midlands Super 10K 2025, his guidance has been instrumental in building strength, endurance, and mindset - all without demanding unrealistic time commitments.

His system isn’t just another fitness plan -it’s a smart, adaptable approach designed for busy professionals who need real results. Whether it’s optimizing training for a hectic schedule or offering no-nonsense advice, Adrian delivers practical, measurable progress.

If you’re serious about getting fitter while balancing business and life, Adrian is the coach you need!