WELCOME TO

THE 1% CLUB

An exclusive high-performance community of entrepreneurs who refuse to choose between success, family, and being fit. The only place where business owners get in peak shape physically and mentally, build elite business connections online and in person, and surround themselves with winners.

It only takes a couple of minutes to join the waiting list. By filling out this short form, we’ll quickly know whether we’re a strong fit for each other. If you are, we’ll book a call to answer your questions and walk you through the investment and ROI.

If you run a successful business, have a family and dreams to chase, these two areas are costing you energy, growth, and long-term success:

YOUR BUSINESS LIFESTYLE

You’re juggling business, family, life. And when things get busy, workouts are the first to go.

Maybe you’re out of shape, waiting for the “right time.” Or maybe you’re doing something… but settling for average. Better than your unfit peers, but far from your best.

You hold high standards in business but not with your most important business asset - your body. Deep down, you know you're leaving potential on the table.

YOUR NETWORK

You're surrounded by smart people but few challenge and raise your personal standards. 

Most business groups are all talk and no execution. You exchange contacts and forget. Fitness communities don’t get the pressure of being a founder. People around you accept being out of shape as normal.

Your standards will always mirror the five people you spend the most time with.

Ray
Ray turned a lifetime of struggle in less than two years of focus and lost 30kg of fat while building multiple businesses and flying 2-4x a month.
Tomek
Tomek reversed his pre-diabetes and saved his marriage by prioritising his physical and mental wellbeing. He lost 18kg of belly fat, improved his work-life balance and transformed inside out, all while running a construction company in London and caring for three kids.
Darren
Darren went from 'I know what to do, how to train and what to eat, I just need to do it' to actually doing it consistently. The difference maker? Accountability and system that utilises his business schedule, instead of making him more overwhelmed. He feels better in his 40's than he felt in his 20's, setting great example for his two kids.
Dominic
Jack
30kg down and counting

What makes The 1% Club different?

You upgrade your body, mind, and network — all in one place.

PERFORMANCE (2)

PEAK PERFORMANCE

Your body is your greatest asset. It’s the vehicle that drives your business, fuels your family life, and determines how well you can play the game. It’s time to treat it with the same intention and expertise you give your business.

You’ll get access to our private coaching app with training plans built for busy entrepreneurs who want maximum results in minimum time (3 hours of training per week). From Level 1 (unfit) to Level 6 (peak shape). Home or gym. Your training calendar, video instructions, and direct access to your coach (yes, a human — not AI). When it's time to upgrade, you can access our nutrition systems and mental fitness frameworks—all in one place, one app.

This is about getting in the best shape of your life, with just 3 hours of commitment weekly, without sacrificing your business or lifestyle.

10X NETWORKING

100 entrepreneurs worldwide, all inside one app, supporting each other, and getting ready for a race. You’ll be placed in accountability pods with others at your level or location, preparing for the same challenge.

With check-ins, monthly challenges, and group Zoom calls, we make sure you get the most out of your 3-hour weekly commitment.

You might be training alone — in your garage, your gym, your city — but inside the 1% Club, you're surrounded by other high-performers who keep you accountable and want to see you win.

Connect, network, expand, collaborate, refer, hire, partner. Being in a room with 99 thriving entrepreneurs means unlimited opportunities for business and personal growth.

 

THE CHALLENGE

This is the magic sauce that makes The 1% Club special.  Why? Because growth doesn’t happen in your comfort zone.
It happens when you feel the fear and you do it anyway.

We participate in races. You train in your gym, home, city—but connected through The Club. Then you meet in person and overcome the challenge together. That’s where real bonds form. Not in a Zoom call or a boardroom but at the race.

Physically, it gives your training purpose, accountability and motivation when life gets busy. Mentally, it builds resilience. You face discomfort and keep going. In business, because you’ll become the master of overcoming challenges and constant growth. Socially, it surrounds you with winners who raise your standards.

Your next business partner, biggest deal, or best friend might be inside.

It only takes a couple of minutes to join the waiting list. By filling out this short form, we’ll quickly know whether we’re a strong fit for each other. If you are, we’ll book a call to answer your questions and walk you through the investment and ROI.

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THE 3 COMMANDMENTS

 
The 1% Club isn’t for everyone. This is an exclusive, application-only movement. Once you’re in, there’s no hiding.
To keep the standards high and the mission clear, every member must commit to our three non-negotiables:

#1

TRAIN AT LEAST 3 HOURS WEEKLY

If you want to join, this is non-negotiable. Some say they don’t have time for this. But the truth? You don’t have time not to.

We all have businesses. We all have families. We have dreams to chase. Just 3 hours a week will unlock 20-30 hours of peak performance. More energy. Sharper decisions. A better physique. And most importantly, a stronger example for your kids

The real question isn’t, “Can I make time for this?” It’s: “Can I afford not to?” And if you believe spending 3 hours on YOU is not worth it, you still have years of under-performing and telling yourself the same stories that you're doing fine and you don't need this, before you finally decide to level up.

#2

PARTICIPATE IN 1 RACE PER YEAR

We'll help you choose the perfect race based on location and fitness levels. If you're out of shape, we'll start with something easier and shorter - Tough Mudder, Deka Mile or 5k run/walk. If you're advanced, you can do harder races - Spartan, 10k, Hyrox, etc.

99% of people tell me this is not for them, and I get it. I was the same.  But the races aren’t about winning or competing with someone. They are not for ripped athletes. They’re about growth, discomfort, and earned connection.

When you go through something hard with people, something shifts. You remember each other. You respect each other. That’s what builds the kind of relationships that lead to opportunity. 

Most people feel resistance to it, and that's the point.

#3

BE AN ACTIVE MEMBER

This isn’t a place for self-promotion or sales pitches. There are plenty of free or cheap communities out there to do that. That’s the problem. No standards. No accountability. No value or real results. 

That's why we've built the Club. We play the long game. We focus on building strong, meaningful relationships. We handpick every member to protect the culture, ensure ROI, and guarantee you're surrounded by the right people. Progress together and support each other inside your accountability pod. Participate in monthly challenges. Lead by example, and you'll 100x the investment you've made in yourself - with 3 hours of commitment per week.

If you’ve ever been in a room where everyone is serious about winning, you know how much it raises your standards.

It only takes a couple of minutes to join the waiting list. By filling out this short form, we’ll quickly know whether we’re a strong fit for each other. If you are, we’ll book a call to answer your questions and walk you through the investment and ROI.

Sebastian
Vishen
Adrian
Michael
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The most common limiting beliefs holding people from joining:

 

'I’m too busy. Can’t commit to something like this right now.'

The highest performers don’t ‘make time’ - they design systems that free up more time, focus, and energy so they can execute at their best. Inside the 1% Club, you’ll install the exact system that top entrepreneurs use to unlock 10-30 extra high-output hours per week while others burn out. If you’re serious about winning, you commit when you’re busiest. Then it'll last for the rest of your life.

“I don’t like in-person events. I don’t want to do races.”

The 1% Club isn’t about ‘races’. It’s about putting yourself out of your comfort zone, in high-performance environments where you connect with people who think bigger. Think of this as networking on steroids - a level of relationship-building 10x stronger than traditional business events.
You’ll look back in 5 years and realize your most valuable business connections came from this club.

'I’m Not in Great Shape—What If I Can’t Keep Up?'

The fact that you’re asking that tells me you belong here. This club isn’t about ‘being in shape’—it’s about having a 1% mentality and being committed to levelling up. Some members couldn’t run a mile when they joined. Now? They’re outperforming people who trained alone for years. The difference isn’t how fit you are—it’s who you’re surrounded by."

"I don’t think I’m ‘elite’ enough to join."

When I say elite or high-performing entrepreneurs, I’m not talking about millionaires or fitness models.
It’s not about the size of your business or the shape of your body—it’s about your mindset. Are you hungry to level up physically, mentally, and professionally? Are you ready to step out of your comfort zone, surround yourself with winners and raise your standards? If yes, you’re exactly who we want inside the 1% Club.

“This is just another (dead) community I'm a part of.”

That’s exactly why I built this. I’ve been in too many ‘entrepreneur groups’ that end up filled with low-energy, unengaged people who add no value. The 1% Club is not open to the public. It’s application-only, and every member is handpicked - serious entrepreneurs and high-performers who are actively raising their standards. This is not about how much money you make. This is about you wanting to raise your standards, become a part of the movement, achieve peak physical and mental shape and build connections with other elite people like you.

'Real bonding happens in person, no with an online community'

“100%. That’s why we don’t just ‘meet up’—we compete together. There’s a massive difference between shaking hands at a conference and pushing through a race side by side. The bond you build when you and another entrepreneur are grinding through the last mile? That’s something no boardroom or Zoom call can create.

“I'm too unfit to do fitness events”

We all started there. The 1% Club is built to match your current fitness levels and  gradually get you from unfit, through fit to the 1% high-performers. We have training plans and races you can do without any fitness or experience, and we also have training plans and races for people in peak shape. In the end - this is about locking yourself. Commit to become the best version of you first, then we'll figure out the process, not the other way round.

“I can get this kind of support for free or cheaper elsewhere.”

You can find free advice and cheap communities everywhere - but that’s the problem. They attract low-level commitment and zero accountability. The 1% Club isn’t about ‘tips’. It’s about real execution, real networking, and real transformation - there is nowhere to hide. You're in, and you're experiencing real growth, or you're out. If you want to surround yourself with people who make you better every day, you don’t settle for ‘free’—you invest in your environment.

“I’m already disciplined and I train. I don’t need this.”

The people inside the 1% Club are also in peak shape, or they're working on it. That’s exactly why they’re here. Top founders and CEOs don’t stay at the top alone. They plug into elite environments where they’re constantly sharpened, pushed, and connected to other serious players.
The difference between ‘already disciplined’ and top 1% execution is your environment. 

“What’s the ROI? I don't see how this can help my business”

Top CEOs and high-performers know this: your biggest business advantage is how well YOU operate. When your energy, decision-making, and execution are dialed in, you close better deals, build stronger teams, and grow faster. The 1% Club isn’t an expense - it’s an investment in your biggest growth multiplier: YOU. The ROI? More focus + more energy X more elite relationships =  dominate in business and thrive in life.

"I already have a personal trainer, I'm fine."

A personal trainer is great for workouts, but what happens after the session? The 1% Club isn’t just training—it’s an ecosystem of high achievers who push each other 24/7. I did over 4000 PT sessions between 2016-2021. While a trainer can help you in the gym, they won’t challenge your standards, connect you with high-level entrepreneurs, or hold you accountable for showing up at races that force you to level up. This isn’t just about working out—it’s about building an identity of someone who performs at their best, everywhere, all the time.

 

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It only takes a couple of minutes to join the waiting list. By filling out this short form, we’ll quickly know whether we’re a strong fit for each other. If you are, we’ll book a call to answer your questions and walk you through the investment and ROI.

Clients testimonials

Bart

Bart Van Grinsven

Founder, Coach, Public Speaker

Bart Van Grinsven

Adrian continuously adapts the schedule when the possibilities are restricted due to travelling. He offers no-bullshit advice and always keeps an eye on your goals and your progress. So, if you find it hard to do this by yourself and you want top-notch personal support, this is your chance. It might just change your world.

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Ian

Ian Tonge

CEO Irt Media Group

I highly recommend Adrian for his exceptional fitness coaching. As a busy professional, I struggled to maintain consistency in my workouts and nutrition. Adrian quickly understood my challenges and created a personalised program that fits seamlessly into my schedule. His unique system helped me break the cycle of inconsistency, making fitness sustainable and achievable. If you're an entrepreneur looking to stay fit without the overwhelm, Adrian is the coach you need! Thanks Adrian!

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James

James Wyatt

Business, Property & Mindset Coach, PIN Hall Of Fame

I would highly recommend Adrian as a fitness and life coach, he has found is unique ability and is helping others to be the best version of themselves through fitness which inevitably affects business. He is astonishing good at helping you get into shape in an affective and measurable way.

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Ben Gioia

CEO, 4x bestselling author, podcast host

Adrian is an amazing coach and human. it's been an absolute pleasure to be part of his program. For as much as I dislike exercise, I am diligently training multiple times a week. I have already shifted my habits around eating. I have more energy and feel better about life overall. He continues to make the training perfect for me and aligned with my goals and needs. I have turned a corner in terms of my relationship to food and my body

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Chris

Chris Adeola

Travel Entrepreneur & Consultant

I’ve spent tens of thousands on business mentors and courses but this gave me the biggest ROI

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Wojciech Kolodziejczak

Public Speaker, CEO, Life Networker

His system is a game-changing solution that has helped me lose weight and improved my overall health. I've broken my PBs for 1km and 5km runs, feeling stronger and more energized than ever. His approach to nutrition isn't about restrictive diets but about a sustainable, healthy lifestyle that fits seamlessly into my daily routine.

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Jacek Zawieracz

Driving Business Expansion | Innovator & Mentor

Adrian is an outstanding coach who knows how to push you to your limits while keeping training both effective and enjoyable. As we prepare for the Spartan Midlands Super 10K 2025, his guidance has been instrumental in building strength, endurance, and mindset - all without demanding unrealistic time commitments.

His system isn’t just another fitness plan -it’s a smart, adaptable approach designed for busy professionals who need real results. Whether it’s optimizing training for a hectic schedule or offering no-nonsense advice, Adrian delivers practical, measurable progress.

If you’re serious about getting fitter while balancing business and life, Adrian is the coach you need!

It only takes a couple of minutes to join the waiting list. By filling out this short form, we’ll quickly know whether we’re a strong fit for each other. If you are, we’ll book a call to answer your questions and walk you through the investment and ROI.